Running away when you find yourself in a competitive environment without a single effort or even a failed trial to see if you can make it can be termed the worst form of failure.What defines you as a success story, are those efforts you made on your way to success and not the success itself. Your ability to take the bull by the horn and make concerted efforts to make a mark when everything seems blurry is what the definition of yourself should be.Small and growing businesses tend to run into hiding when the “Big bull” (the big business) comes to town.Some go as far as closing up even before the arrival of these big businesses. They surrender at the mention of the arrival of big businesses not minding the fact that they (the small businesses) have existed for a very long time.This is as a result of the self-inflicting pain and fear that they bring upon themselves due to poor orientation and insufficient grooming. As a small business owner, you should be able to adapt and change with changing market conditions. When the market is shaky and unstable, your agility and stance must be firm and resolute.A proper mindset, a proper thinking pattern and a good success orientation and grounding would help you to adjust and face the competitive business world confidently and bravely too.It would not be much difficult for any small business that has been doing well in the past to retain its market despite the presence of big brands/businesses.All you need to do is believe that you can make it and retain your company’s image along with your value driven products and services.Nevertheless, a small business that have not been living up to expectation can still put up measures to weather the storm at the emergence of big businesses.You as the owner of a small and growing business should possess a reasonable certainty and resolution devoid of relying on weak hopes to take your business to the next level as you aim at achieving success. You do this by putting in place, a good marketing system that directs and helps you to achieve reasonable amounts of profits and success.The big mistake that most small and growing businesses make is that they are unsure of themselves and end up using excuses to cover up. They fail to realize that their business is meant for some people and those potential consumers would come looking for them if only they can distinguish themselves and offer something substantial and valuable.You have people that believe in you and in what you have to offer. Remind yourself of this always and you will conceive that driving force you need to propel you further for more profitable actions.When your mindset is constructed and built up with the thought that, “if anyone can do it, so can I”, all your actions and strategies would be based on energy and hard work aimed at hitting your target and reaching your goal.It is therefore left for you as a small business owner to decide to stay put even if you are surrounded by the big businesses and create products and services that would help you sustain and grow your business.Your products and services have to possess greater value to the customers.As a small business owner, you have an edge over big businesses because;Your operational costs are low.You have direct contacts with your customers.Due to your closeness to your customers, you can get to know what they think about your products and services and how you can serve them better.You can come up with a very dynamic and targeted marketing plans and systems that cut across your target audience.Some of these advantages are not always available to big businesses due to their administrative bottlenecks and wide (sometimes unnecessary) market coverage.Putting some of these ideas and recommendations in place will obviously give you an edge over those domineering big businesses you are competing against.