There is nothing good about being technology dependent completely. However, internet is a technology on which we are totally dependent. Can you survive without checking your emails, writing blogs or even browsing? No one can. Even expert internet users fail to search engines effectively and take advantage of them. You need to use refined search techniques when it comes to consumer debt relief services. There are so many options that you will undoubtedly be confused. Reliable consumer debt relief companies will never run after you for selling their services.Free Services by monitoring link ratingsEvery firm has an online rating it is registered online and listed with a search engine. You need to check this rating by looking for the company on a good search engines. Some search engines are not reliable and do not update their information. You need to recognize them and avoid them as well. You need to check the company rating at regular intervals. This can be on bimonthly, weekly or even daily basis.What is the advantage of performing a regular check? You need to ensure that the company is being rated on the basis of performance and not using optimization techniques. What is search engine optimization and how can it increase the ratings of consumer debt relief companies. Search engine optimization is a marketing technique which is used by organizations in every business sector. The goal is to increase the rating of their respective company on search engines.How can that help? When you search something on the internet, how many links do you click? Uses rarely go beyond the first page. The most reliable organizations are listed on the top pages by search websites. This rank is not given on the basis of performance. Companies hire optimizers to do the job.Hence you need to figure out whether the ratings have been given on the basis of search engine optimization or according to the actual performance. There is a very easy way to do this. The rating given through marketing techniques is very volatile and it changes very quickly.Highlighting legitimate consumer debt relief companiesWhen you apply for a job and receive an interview call, you need to show all your documents including character certificates, graduation certificates and experience letters. The authenticity of all these documents is checked. You can check the authenticity of consumer debt relief companies by looking at their registration certificates. They should be updated and allotted by the United States government.